Wednesday, February 6, 2008

Taking Ourselves For Granted

Not long ago, I was invited to be the keynote speaker at an award ceremony honoring the Temporary Staffing Employee of the Year. The recipients were nominated by the staffing firms.

In an effort to personalize the keynote, I requested a copy of the nomination forms so I could read what other people had to say about these remarkable employees. Reading page after page, it was obvious that every one of these people had the three magic qualities: Passion, Initiative, and Resourcefulness. It was also clear that each person took seriously his or her role as a representative of their respective staffing firm. Given the number of temps who don't always have the best work ethic, this was especially impressive.

As I read each nomination, I was struck by the degree to which each person exceeded expectations. For example, one firm's best temporary employee was Stan, a gentleman in his late 50s or early 60s who relied on his bicycle for transportation. One particularly snowy day, a suburban client had an urgent need for help. Unable to find anyone in the immediate vicinity, the staffing firm called Stan to see if there was any way he could get to the client. Without the slightest hesitation, Stan hopped on his bicycle, rode 20 miles in the snow, and arrived with icicles literally dangling from his beard. Later that day, the astounded and grateful client called the staffing firm to say how impressed they were with Stan's dedication and performance.

Like many of the nominees, Stan received and declined many offers for full-time employment because he enjoyed the opportunity to work for a wide-range of companies. Given the stories I read, the job offers were not surprising. What was surprising was a discovery I made at the ceremony itself.

The day of the ceremony, I arrived early because I was anxious to meet the people behind the stories. As the nominees arrived, I spent well over an hour meeting them and asking questions. Strangely, not one person had any idea why they had been nominated. This wasn't false modesty either. I can spot that a mile away. A few people speculated that their willingness to accept difficult assignments at the last minute may have played some role, but no one could point to a single event that might have captured the attention of the staffing firms or their clients. I found this fascinating because the nominations included story after story of specific situations in which these people made a difference.

This experience, more than almost any other in recent memory, reinforced in my mind the importance of continually asking yourself the question:

What did I do this week that was above and beyond what the average person in this role might do?

To gain any meaningful insight, you have to develop the ability to be objective. You also have to be a keen observer of what other people do and don't do. After all, this is an exercise in comparison. If everyone shared your work ethic, insight, and ability, it wouldn't be special. Since not every has the same standards or performance, you have to know how you compare.

Why is this important?

Two main reasons.

First, your bosses, coworkers, and clients are VERY clear how you compare to other people who have held that position. They may absolutely love you. Or they may think you have a million opportunities for improvement. Whatever the case, they have an opinion. You owe it to yourself to know what that is.

Second, when you have to market yourself for a promotion or a new job, you have to share specific examples of the impact you have had on the business. If the nominees for Temporary Staffing Employee of the Year have difficulty being specific about what makes them special, it is a safe bet that the average person does as well.

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